The Most Extensively Equipped Gym in Herefordshire
Elite
Performance
Unlimited access to the best equipped facility in the area
Elite Performance is a serious training environment in the middle of Hereford. Bodybuilders, powerlifters, athletes and people simply deciding to change — all under one roof, all with the equipment they actually need.
- The Floor
- Free weights, plate-loaded and selectorised machines side by side — every angle covered, no queueing for the one good rack.
- The Iron
- Dumbbells up to 75kg. Competition bars. 1.25kg–25kg plates. Squat racks. Tons of free-weight machines. And a dedicated Glute Room built for serious lower-body training.
- The Conditioning
- 7 Treadmills, 3 Stairmasters, Sled track, air bikes, rowers and open turf for work capacity that carries into the rest of your life.
- The Recovery
- Stretch and mobility zone, coaching support and a community that turns up when it isn't convenient.
The names behind the iron.
Every angle. Every tool.
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Main Floor
Hammer Strength & Free Weights
Row after row of plate-loaded machines, benches and racks under the bodybuilding hall of fame — every angle covered.
Find the option that fits your goals
Membership
Yearly
Pay for the full year upfront and save on the standard monthly rate. Full unrestricted access for one person with no direct debit.
- ✓ Full gym access
- ✓ One person
- ✓ All opening hours
- ✓ No direct debit
Total
£450
Per year
No joining fee
Sign up at reception · 41-41a Millbrook Street, Hereford
Inside the room
Where the work gets done
Born in Hereford, built for Hereford. This city raised me, and Elite Performance is how I give something back to it.
We’re here to be a hub for the community — a place for physical health, mental health and genuine wellbeing, where you’ll find a room full of people pulling in the same direction. Helping people is the reason we do this, and it’s why this gym will never stand still. The better we get, the more people we can help.
Bodybuilding is in our DNA — the discipline, the standards, the respect for hard work — but it was never meant to be exclusive. Whether you’re stepping on stage or into a gym for the very first time, you belong here.
Performance for all.
Decide | Commit | Achieve.
Open early. Open late.
- Mon — Tue
- 5:00 — 21:30
- Wed — Thurs
- 5:30 — 21:30
- Fri
- 5:30 — 21:00
- Sat
- 6 am — 6 pm
- Sun
- 7 am — 4 pm
Elite’s Instagram
Start your journey today
Send a short message and one of our team will be in touch to discuss propelling you forward on your journey.
Elite Performance
41-41a Millbrook Street, Hereford HR4 9LF
Find us